THE BRIEF

Services: Analytics, GA4 Implementation, Cross Domain Tracking

GOALS: Analytics and reporting

ZAYA partnered with a B2B startup to accurately implement and measure their GA4 data

• Identify strategies to exclude app tracking from B2B and B2C site traffic

• Segment data to allow both B2B and B2C sides of the business to evaluate channel performance

• Implement and QA accurate conversion tracking — allowing Google Ads to bid more effectively and drive efficient leads

THE RESULTS