CASE STUDY
PAID SOCIAL
& CREATIVE
B2b Saas startup (early stage to IPO)
THE BRIEF
Services: Paid Social, Creative Services, Analytics/Reporting
GOALS: LEAD GENERATION, PIPELINE, REVENUE
ZAYA partnered with an early stage fintech company to build a paid social program, from an initial audit and pilot, through to scaling post IPO.
Identify target prospect audiences to target across paid social platforms
Methodical creative testing to establish design guidelines that drive performance
Generate leads to grow the startup from early stage to IPO valuation of $1.7B
