CASE STUDY
PAID SOCIAL
& CREATIVE
Major league soccer (MLS) and national women’s soccer league team (nwsl)
THE BRIEF
Services: Paid Social, Creative Services, Analytics/Reporting
GOALS: ECOMMERCE, REVENUE, ROAS
Zaya was approached by a MLS & NWSL team to turn sports fanatics into ticket buyers.
The Zaya team was asked to develop a paid media strategy, which later expanded to include creative services
