PAID MEDIA

Imagine adding a bunch of radically honest, marketing nerds to your team…

 

PAID SOCIAL

Our marketers strive to translate your business into paid social strategy. That means understanding your target personas, mapping targeting to paid social channels, and testing the most effective creative and messaging to drive results.

Our Approach

  • Review paid social strategy (campaign structure, audiences, landing pages, creative+messaging against paid social best practices)

  • Provide immediate next steps to improve efficiency and performance.

  • We launch and watch the amazing results. Don’t worry, we’ll own the channel, from developing paid social strategy to delivering end-to-end management of each campaign.

  • Robust data connects all your paid media channels, Google Analytics, and more to give you a birds-eye view of performance.

 
 

Paid Search + Display

It takes experienced marketers to understand the audiences that drive revenue or lead generation and translate that strategy into the right paid search keywords and copy.

Our Approach

  • Evaluate paid search program (campaign structure, keywords, landing pages, ad copy, ad extensions, audiences the whole shebang) for paid search best practices.

    We’re experienced B2B and B2C marketers. In other words, we don’t just run a campaign by best practices, but focus on real-world objectives like lead quality, lifetime value, and more.

  • Get to the Optimizations to improve efficiency and performance.

  • Execute and provide amazing performance. Don’t worry, we’ll own the channel, from developing SEM strategy to delivering end-to-end management of each campaign.

 

FEATURED WORK

Zaya was recently tasked with growth acceleration + driving ticket sales for a major sports franchise.

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CASE STUDY

See how Zaya increased lead volume 192% with Paid Social, from early stage to IPO startups.

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Past Clients

Our experienced consultants have worked with the best in the biz